Activision Blizzard
Call of Duty League Championship
As part of an ongoing collaboration with We Are Royale and Activision Blizzard, we worked together to navigate the brave new world of Esports for Call of Duty, and in the process reinvented the definition of a live gaming event.
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PROJECT SCOPE: ​
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Intakes
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Research and Insights
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Strategic Development
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Creative Direction
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Campaign Ideation
AGENCY PARTNER: WE ARE ROYALE
CLIENT CHALLENGE:
Elevate a new Esports league about to launch its world championship season... in the midst of a global pandemic.
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OUR SOLUTION:
Turn a virtual event into a launchpad for a groundbreaking cultural phenomenon
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Our process began with a deep dive into the Call of Duty League audience, understanding that while their fandom is dedicated, they are also diverse in their interests.
This inspired a big idea we called "The CDL Cultural Amplifier," where Call of Duty League Championship Weekend became the center of a multi-stage event bringing together sports, entertainment, music, fashion, and more.
This in turn led to a reinvention of a festival itself, proposing technology to create a dynamic live experience that brought audiences into a wide range of experiences throughout the weekend.
The launch trailer made by We Are Royale became the perfect hype for the new event... paving the way for the future.
CREDITS
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Client: Activision Blizzard
Agency: We Are Royale
ECD: Brien Holman
CD: Loren Judah
Creative Strategist/Copywriter: Josh Chesler
Producer: Eric Zapakin