Apple TV+ "Worlds"
Brand Extensions
Working directly with the Apple TV+ creative team, we developed a content strategy and series of ancillary narratives to support the tentpole programming on the service.
​
PROJECT SCOPE: ​​
-
Research and Insights
-
Strategic Development
-
Creative Development
-
Campaign Ideation
-
Scripting
CLIENT CHALLENGE:
Launch a new streaming service with exclusive ancillary content that lives up to the
quality of the 
Apple brand.
​
OUR SOLUTION:
Expand the world of each series to create narratives as compelling as the shows themselves.
​
For hit series FOR ALL MANKIND, we developed a series of storytelling experiences that explored the line between history and fiction.
This led to our writing of a 4-minute video entitled "Welcome to Jamestown," bringing audiences on a tour of the fictional Jamestown moon base in the series. The video was narrated and hosted by former astronaut Garrett Reisman.
Throughout our partnership, we developed content strategy for several other hit Apple TV+ original series, including SERVANT, THE MORNING SHOW, SEE, and FOUNDATION.
CREDITS
​
Client: Apple
CD: Michelle Dougherty
Director of Content Strategy: Tanner Stransky
CD (Imaginary Forces): Ronnie Koff
Creative Strategist: Josh Chesler
​