OUR APPROACH
Research
We provide custom deep dives, jargon-free educational immersion, and findings-based insights for high-profile clients across entertainment, technology, and science-based industries. From the nuanced, daily-life experiences of an individual research participant to overarching global trends, we truly enjoy digging for sparkly gems that illuminate absolutely any topic. Sprawling Excel data charts spark joy. Our utter fascination with human and non-human interaction in digital realms and IRL comes through in every deliverable.
CAPABILITIES
From exploration of broad topics to deep-dive investigation
• Educational immersion for project teams
• Secondary research from print and online sources
• Primary ethnographic research - the study of real people, in the context of their daily lives. This is done through direct communication, in person or through a digital communication platform
• Deliverables range from in-depth, data-rich reports to at-a-glance top line summaries
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Strategy
For us, strategy is narrative: characters, personalities, goals, conflict, drama, action and resolution. From defining a brand's position in the marketplace to shaping its expression in the world, we see strategy as a continuum that starts with research and continues through every creative execution. That's why our process is deeply collaborative. From stakeholder intakes through immersive brand workshops to truly actionable brand decks, we know that strategy isn't just words, it's a story we shape together.
CAPABILITIES
From branding to marketing to social
• Brand Positioning
• Mission/Vision/Values
• Market Analysis & Competitive Landscape
• Brand Personality
• Communication Framework
• Social Strategy
• Stakeholder Workshops
• Ongoing Consultation
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Creative
Creative often gets treated as separate and distinct from all that's come before. But for us, every part of the process is creative. We don't get to the end of our research findings or our strategy workshops and ask what's next. We approach each step of this process with our artistic hats on, with ideation and storytelling built into every decision. As writers, directors, and content creators, we don't really know any other way. Our creative deliverables will be wholly tied to every conversation that's come before, leading to a voice, style, and personality that can only belong to you.
CAPABILITIES
From ideas to activation
• Naming
• Taglines
• Brand Communication
• 360 Campaign Development
• Scriptwriting
• Original and Branded Content Creation
• Blue Sky Ideation