Gates Foundation
"Gender Equality" Campaign
Clients don't get much more impactful than the Gates Foundation. We worked with Imaginary Forces during a long-term partnership with the foundation to advance messaging around Melinda Gates' campaign for global gender equality.
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PROJECT SCOPE: ​
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Intakes
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Research and Insights
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Strategic Development
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Campaign Ideation
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Copywriting
AGENCY PARTNER: IMAGINARY FORCES
CLIENT CHALLENGE:
Create a call to action across social channels that gender equality can't wait.
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OUR SOLUTION:
Bring dire statistics to life with a sense of hope, urgency, and a disruptive visual style.
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The core creative platform was "It's About Time," illustrated using a deliberately retro visual language of progress loading bars.
We developed dozens of scenarios
using real-world statistics provided by
BMGF, all anchored by the hashtag
#equalitycantwait
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Our campaign launched across BMGF's Instagram channel, with an ongoing series that ran for over a month.
The culmination of the campaign was a :90 video we wrote and produced with the IF team.
CREDITS
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Client: Bill and Melinda Gates Foundation
Agency: Imaginary Forces
ECD: Peter Frankfurt
CD: Karin Fong
CD/Creative Strategist/Writer: Josh Chesler
Art Director: Katherine Liang
Producer: Renee Robson