K12 Digital Campaign
From research to strategy to creative execution and live-action direction, we created a multi-platform social campaign that celebrates K12.com as education for the future.
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PROJECT SCOPE:
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Research and Insights
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Strategic Development
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360 Campaign Ideation
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Creative Direction
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Script Writing
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Live-Action Direction of ten :15 videos for TikTok, Meta
and YouTube and an extensive digital static campaign
AGENCY PARTNER: WERKT
CLIENT CHALLENGE:
Develop and produce a coordinated multi-platform campaign for online education leader K12.com, showcasing all the ways that a K12 education helps prepare students for their future.
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OUR SOLUTION:

Create a vibrant, joyful child-centric campaign that celebrates K12 as education for the future.
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K12 Brand Attributes derived from workshop whiteboard exercise. Herndon, VA. Fall 2023. 2 day corporate discovery workshop we led.
:30 ANTHEM VIDEO
"Future Me"
TikTok campaign
"How I School"
TikTok campaign
Static campaign for Meta all photographed on set
CREDITS
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Client: Stride K12
Agency: Werkt
Co-Founder & CEO: Bruce Christy
CD: Justin Leibow
CD: Josh Chesler
Lead Copywriter: Josh Chesler
Copywriter: Dorothy Kozak Snoke
Producer: Marc Fusco
Producer: Nicole Visram
Production Company: Yard Dog
Line Producer: Marc Blitstein
Art Director/Designer: Justin Leibow
Editor: Bill Marmor