Netflix Originals Brand Campaign
When Netflix wanted to celebrate their Originals slate for a multi-platform year-long campaign, they needed a big idea. Enter a great big world of entertainment and possibilities, kicking off a brand campaign that rolled out across the country.
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PROJECT SCOPE: ​
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Strategic Development
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360 Campaign Ideation
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Creative Direction
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Script Writing
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Copywriting
AGENCY PARTNER: COMPADRE
CLIENT CHALLENGE:
Create a buzz-worthy brand campaign that captures the breadth and depth of the Netflix Originals portfolio across a huge variety of content and genres.
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OUR SOLUTION:
Celebrate the great big world that lives inside the global streaming service.
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2:00 ANTHEM VIDEO
Building off our campaign platform "It's a Great Big World in Here," we developed a dynamic language system and attitude around the Netflix experience you'll find "In Here."
From billboards to bus posters, from
subways to social, the campaign was ubiquitous across the country.
CREDITS
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Client: Netflix
Agency: Compadre
CD: Curtis Doss
CD: Josh Chesler
Art Director: Felipe Picazo
Lead Copywriter: Joey Livingston
Additional Copywriting: Josh Chesler
Producer: Jessica Garcia-Scharer