Sony / Warner Bros.
Theatrical Marketing Strategy
For nearly a decade, we've worked closely with Imaginary Forces as part of their longstanding relationship with marketing teams at Sony and WB to develop creative campaign strategies for their biggest theatrical titles. From Spider-Man to Venom, Barbie to Beetlejuice, we've helped shape the marketing behind the most iconic stories in Hollywood.
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PROJECT SCOPE: ​
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Stakeholder Meetings and Workshops
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Research and Insights
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Strategic Development
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Creative Direction
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Campaign Ideation
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Taglines and Creative Copywriting
AGENCY PARTNER: IMAGINARY FORCES
CLIENT CHALLENGE:
Develop marketing strategies for the biggest theatrical titles... up to two years before their release.
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OUR SOLUTION:
Build undeniable creative platforms and positioning that inspire every campaign activation across all touchpoints.
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For Venom, we developed a campaign around the split personality of Venom and Eddie Brock, an idea and tonality that rippled across all media, including the first teaser trailer we wrote.
For Once Upon a Time in Hollywood, we brought the glamour of 1969 to today's Sunset Strip, with IF creating real neon billboards for the primary characters of the film all down the strip.
Our engagements have spanned across research, strategy, 360 ideation and execution
Specific case studies available upon request
CREDITS
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Clients: Sony Pictures Entertainment / Warner Bros.
Agency: Imaginary Forces
ECD: Peter Frankfurt
CD: Tosh Kodama
Creative Strategist: Josh Chesler
Copywriters: Josh Chesler, Caleb Woods
Art Directors: Ryanne Kim, Katherine Laing
Producers: Eric Zapakin, Renee Robson